Ohiko is a company that provides sewer pumping equipment and services.

 

Ohiko commissioned to design a logo, light website and also the content for the site,

like a small animation and few illustrations.

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For this project, the goal was to create cohesive and professional brand presence that clearly communicates the company's services while also distinguishing them from competitors in the sewer pumping industry. The project included designing a logo, a light website, and various visual elements like illustrations and animations (later on taken down) to bring the brand to life.

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The design features isometric line-style illustrations that I created using Adobe Illustrator. These visuals were essential in giving the company a unique and approachable look, simplifying complex industrial processes and making them visually accessible. The illustrations focus on key aspects of the business, such as equipment and construction, presented in clean, technical style that aligns with Ohiko's industry.

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The color palette was carefully chosen to enhance this approachable yet professional image.

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For the typography, I selected combination of Helvetica and Pantone. Helvetica provides a modern and professional feel, ideal for conveying clear and precise information, while Paytone adds more friendly, bold touch to headings, giving the overall design a more approachable personality.

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The website was designed to be lightweight yet informative, highlighting both Ohiko's services and their equipment rental offerings. The user experience was prioritised, with a focus to ensuring that visitors can quickly access essential information in a streamlined and visually engaging way. 

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Overall the project was aimed at creating a visually cohensive and user-friendly experience that reflects Ohiko's technical expertise while maintaining a welcoming and accessible brand image.